Consumers are increasingly exposed to powerful food marketing that promotes unhealthy foods:highly processed foods like sugar-sweetened beverages (SSBs), salty snacks, and confectioneries while simultaneously providing inconsistent and often misleading nutrition information and labeling. This marketing enhances the visibility and appeal of unhealthy products, influencing consumption patterns.
Marketing techniques employed by the food industries are often pervasive and persuasive, using multiple media channels. They also employ various strategies, including branding, endorsements, price promotions, and pervasive distribution tactics, often exploiting regulatory gaps to reach vulnerable groups, particularly children.
Advocacy for this policy aims to advance national public health goals by regulating the marketing of unhealthy food and beverages, particularly those targeting children and adolescents.
